You have a great product. A great service. But it doesn’t create that “shut up and take my money” reaction in your audience.

Maybe because your prospects don’t perceive the value of your offer. Maybe it’s not congruent with what the market wants today. Or maybe because it’s not well positioned against your competitors.

Every prospect that gets in your funnel and doesn't buy makes you lose money twice.

First, it’s a missed sales. Money that could have hit your bank account but didn’t.

Second, you paid, with time and money, to get that person in your funnel. Either with paid campaigns, or by creating content. But that investment is wasted.

This is terrible for your business margins. But we can change this.

You throw throw stuff to the wall hoping that something sticks in. Without having a clear path to follow, without a deep understanding of what makes your audience tick.

One month you have more than enough sales. But the next month God knows if you’ll breakeven.

This means you can’t make plans to grow your business. And neither make plans for your life because you don’t have a stable income.

If your business doesn’t provide stable income for you and your family, you don’t have a business, you have a hobby.